Sports Media John Gilchrist, who played "Mikey" in TV ad, still likes it after all these years MSG director of media sales John Gilchrist poses near Madison Square Garden.

“I think it’s great,” said John Gilchrist, who was 3 years old when he played Mikey the first time and is 18 in a sequel that has replaced the original spot. “I finally get some recognition.

The original finicky "Mikey", John Gilchrist, is back to help Life cereal relaunch its legendary commercial in this 2000 file photo. Mr. Gilchrist went on to become an ad executive.

No one within the Maryland basketball program expected point guard John Gilchrist to return for his senior season, but the inevitable became official yesterday. Gilchrist is believed to have ...